Who Won the Beef Between Eminem and Mgk
To Beef, or Non to Beef? Learn from the Famous Case of Eminem vs. Machine Gun Kelly
Everybody knows that peace is good for business organization, but so is exposure. We looked at the Eminem vs. Car Gun Kelly feud that has awoken the Hip Hop community, and analyzed their social media statistics to encounter who comes out the winner.
Beefs between rappers are null new. Remember that some of these bouts ended up in destroyed careers, or even worse. The Real Roxanne sort of vanished in the disharmonism with Roxanne Shante, Ja Rule kind of disappeared after jousting with fifty Cent during their famous brawl, and Benzino never made it big after fighting with Eminem. But sometimes such scraps can benefit the artists involved, equally media and fans love to dwell on this kind of story.
During the past few decades, we've seen disputes such equally 50 Cent vs. Meek Factory, Drake vs. Jay-Z, Lil Wayne vs. Pusha T, Kanye West vs. 50 Cent and of course, Nicki Minaj vs. Lil' Kim. But probably the near famous diss track skirmish in recent history is Machine Gun Kelly vs. Eminem — talk near David taking on Goliath! So, what makes an artist survive such a clash? First, let'south look at their social media stats.
Eminem is definitely in the heavyweight category. Did MGK bite off more than he could chew?
The fact is that artists rarely survive a beef with Eminem. Eminem'south fans are loyal and quick to tune in. His unannounced anthology "Music to Be Murdered By" that just dropped got effectually 51M Spotify streams on the outset solar day, and is his fastest streaming album e'er. At present that's a fanbase!
There's no denying information technology, Hip Hop is a battleground, and Eminem does take a great deal of firepower in his arsenal. In his long career, he has fought with artists such as Christina Aguilera, Ja Rule, Limp Bizkit, Mariah Carey, Muzzle, and Everlast. He became famous by battling in the clubs of Detroit, after all, so he's an experienced veteran. His latest bout was with Mariah Carey's ex-husband Nick Cannon in December 2019. Nick came later Eminem with his own diss after Em chosen out Mariah and him on Fatty Joe's runway. A ballsy move, some would say. It got lots of media traction, and Google searches for Nick peaked the highest since his wedlock with Mariah in 2008. No shade, we're "Wild 'n Out" fans. 😉
But the brawl between MGK and Eminem is somewhat special. Information technology's been quite a while since nosotros've heard really adept, total-blown diss songs between two artists of such a caliber (with the exception of Pusha T'south "The Story of Adidon" and Drake'south "Duppy Freestyle"), so it's no wonder the feud held the public'south interest.
The biggest question is, however, when is a musician adept or big plenty to take on such an opponent and turn a profit out of it?
The diss tracks worked well for both artists, with MGK's getting an particularly high number of views. "Rap Devil" wasn't published on his official channel, but people became curious and checked out his music.
All was quiet on the Midwestern U.s.a. front on 7 May 2012, when 22-twelvemonth-quondam Richard Colson Baker, ameliorate known every bit Machine Gun Kelly, posted the tweet that started the conflict that's been going on for almost eight years now. He tweeted that Eminem's daughter, then 16-year-old Hailie, is "hot as fuck".
The tweet has since been deleted from MGK's official business relationship, just its screenshot is live and well on the internet.
Banned from radio
MGK claimed in an interview for Hot 97 FM on October 2015 that Eminem had him banned from sure radio stations. "Let'due south call Sway, inquire why I can't go on Shade 45 because of you," he said subsequently in his 2018 diss "Rap Devil". There's a fasten in Google searches of MGK's name after the interview, so he did get a bit of attention at the time.
In March 2018, MGK collaborated with Tech N9ne on the vocal "No Reason", and in one of his verses, he disses Eminem in reference to his song "Rap God": "To remind y'all, you merely rap, you're not God."
This was MGK's first musical attack on Eminem, and quite a few of people resented him for sneaking a diss into someone else'due south song, particularly considering Tech N9ne after said he didn't know those verses were against Eminem. At this point, we can't notice any existent touch on of the diss on MGK'due south career. Only this was just the calm before the storm.
Eminem strikes back
It was just a affair of time before Eminem responded publicly to MGK's provocation, five months after the release of "No Reason", when he released his new album "Kamikaze". The release of the album triggered a massive spike in YouTube monthly views on Eminem's channel, from about 140M in August to 288M in October, peaking in November at 383M. Throughout "Kamikaze", Eminem disses "grumble rappers who currently dominate the industry", but he tackles MGK directly with the track "Not Akin", proverb: "But next time you don't gotta use Tech N9ne if you lot wanna come up at me with a sub-motorcar gun."
Now, to the practiced part: "Rap Devil" brings the shovel
Three days after the release of "Not Akin", Automobile Gun Kelly released his ain diss song "Rap Devil" and slammed Eminem hard: "Took you six years and a surprise anthology only to come with a diss."
MGK's video "Rap Devil" was a hit. At the time of writing, the song has over 268M views on YouTube. It acquired a huge spike in MGK'southward channel views after the release, even though information technology wasn't released on his official channel. The overall views on MGK's YouTube channel jumped from 17M in August to 20M in September, and peaked at almost 42M in October. MGK also released the "Binge" EP on 21 September, and fifty-fifty though the songs "Loco" and "Lately" were popular on YouTube (with around 20M views then far), they didn't come close to "Rap Devil".
Let'south not forget, MGK too has quite a lucrative career in movies and TV. But dorsum then, a good deal of Hip Hop fans who had never even heard of him checked out the young rapper who dared to challenge Eminem. The vocal was good; the lyrics have everything a practiced diss needs. Yes, MGK could take gone out of mind and out of sight, but the song was a actually strong response, which some of Eminem'south other opponents had lacked.
Eminem aims back with "Killshot"
Eminem did take an answer, though. On xiv September 2018, he released another MGK diss track, "Killshot", where he, amidst other things, rapped:"Stan, son, listen, man, dad isn't mad, simply how you gonna name yourself after a damn gun and take a man bun?"
After the release of the diss, MGK non but went to a Autumn Out Boy concert wearing Eminem'southward "Killshot" art on his shirt, just also provoked Eminem with a tweet.
MGK was mocking Eminem with this tweet for taking so long to reply.
Is the feud fake?
By the end of September, social media was abuzz with talk that the whole affair had been staged. Many emphasized that Eminem and MGK are both on the same record label (Interscope) and even share a producer. Eminem's producer on the song "Not Akin" was Ronny J, while "Rap Devil" was produced by Ronald Spence Jr., which is the same person. Now, in that location's no proof that the dispute is staged, simply the numbers do reveal that they both benefited from the clash, especially with their diss songs.
The fight is in round 2020
In July 2019, MGK released his 4th studio album "Hotel Diablo", featuring the track "Flooring 13", in which he over again attacks Eminem:"I just spent too many minutes watchin' fiddling videos of shitty wannabe rappers dissing me/I but spent the winter livin' afterwards someone tried to send a kill shot, missin' me."
Of grade, the release of MGK's new album triggered a large number of YouTube views on his channel. Monthly engagement jumped from 18M in June and 31M in July to 37M in Baronial. But this time, the diss song didn't get as much attention – near 5M views so far – while his music video for "Drinking glass House," for instance, has gotten 12M views up to at present. Possibly people are getting tired of the quarrel, or simply don't care anymore. But ane matter is a fact: MGK non only survived the clash, he also came out stronger.
On 17 January 2020, Eminem replied. The rapper again surprised the music globe with an unannounced album, "Music to Be Murdered By". And anyone who had been waiting for his respond to "Flooring 13" wasn't disappointed. In the song "Yah Yah," featuring Royce Da v'9″, Blackness Thought, Q-Tip and Denaun Porter, Eminem shoots at MGK with these lines: "Me and this game, we got married already, bitch had to give me a baby, we named it Machine Gun Kelly."
Eminem's vocal "Darkness", from his last album, got over 1M views in nether five hours after the release. Just the album is also criticized because of the lyrics well-nigh the deadly attack at the Ariana Grande concert in Manchester.
Both rappers got a whole heap of media attention from the beef, but MGK'due south neck was more than on the line here. One bad comeback, and his career could've gone downwardly the drain. But neither of the 2 misfired, both taking reward of the publicity in the end to promote their albums.
Obviously war tin can exist good for business, yeah, but it's also very risky – survival of the fittest, we might say.
Embrace photo: Machine Gun Kelly by David Dillon/Leeds
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Source: https://analytics.viberate.com/resources/blog/to-beef-or-not-to-beef-learn-from-the-famous-case-of-eminem-vs-machine-gun-kelly/
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